Optimizing Channel Management and Reducing Project Delivery Cycles
A certain mother-and-baby has a rich offline channel partner network to assist in offline store construction and sales.
In the traditional way of liaison, the brand liaises with channel partners through a dedicated channel department, transmitting marketing content to the corresponding channel partners through WeChat Enterprise, and liaising with physical materials through mailing.
This delivery method is very inefficient and a large number of channel partners cannot obtain the latest content in a timely manner, leading to low brand satisfaction.
At the same time, the process canvas can achieve online collaboration for different roles at different nodes, and the multi-version management capability can automatically save the latest version in real-time without repeated uploads and downloads.
After the project is launched, Q brand has completed 400 running projects, and the average project delivery cycle has been reduced by 15 days, with an overall operational efficiency increase of more than 50%. The satisfaction of channel partners has also increased by more than 30%.