Beauty Brand
Increasing beauty brands start their operation in Douyin, but few do well. Whale hopes to unlock the “traffic code” of brands in Douyin by creating an algorithm model with the beauty brand
  • Customer Background
    Professional primer brand B strives to break through the limits and become a brand that meets the demands of the new generation of consumers by creating high-quality primer products with authentic values and a positive and optimistic attitude.
  • Customer Requirements

    Drive business growth by adjusting measurable variables within Jitterbug live streams 

    Get more accurate and quality crowd traffic from Jitterbug platform through optimized live performance

    Find matching anchors or evaluate anchor performance through a single-store model, compare and learn from each other, and constantly review and grow yourself

Solutions & Values

Provide short video management and analysis, live streaming process metrics and traffic metrics model analysis, brand analysis, portrait analysis and other relevant reports, as well as marketing automation integrated solutions

With the leading AI algorithm capabilities to automate the training of a variety of live streaming models, helping brands to find the traffic growth code

"More and more beauty brands have laid out their Jitterbug operations, but few are doing well. We hope to create an algorithm model with the country's beauty brands to unlock the brand "traffic code" of the Jitterbug track."


--Whale 

A national beauty product x Whale|Unlock the brand "traffic code" of the TikTok track

With the outbreak of face value economy and face value social, the short video field, represented by Jitterbug, has become an important battlefield for brand marketing and conversion sales for millennials' seeding. ShakeYin short videos have naturally become the focus of attention for major beauty blogger users, and therefore ShakeYin has become a must-see for many cosmetic brands.


B beauty brands are focusing on Jitterbug live streaming as a sales channel, and B beauty brands want to use scientific methods to analyze the correlation between operational variables and actual sales data of anchors and live streaming, so as to guide, learn from and improve the operation methods of anchors and live streaming.


But how to capture the psychological needs of the new generation of consumers who are increasingly pursuing sophistication? How to effectively and precisely attract the young generation target users? How to trigger the enthusiasm of users? It is a challenge for such a young brand as B Beauty, which not only tests the brand's insight into the behavior and habits of Jitterbug users, but also tests the brand's control of consumers' purchasing preferences and psychology.


In this market context, Whale, a brand with certain accumulation and advantages in intelligent voice, image and video processing, sent an invitation for cooperation, hoping to try to co-create an algorithm model with Whale to help brands find the growth code for traffic and conversion.


Short video and live broadcast are important tools for traffic introduction and conversion, and for finding the code of traffic and conversion, it is necessary to use a variety of cutting-edge technology means, such as AI algorithm model, voice semantic recognition, brand knowledge graph construction, etc. Whale Marketing Cloud can help B brands provide from short video management and analysis, live broadcast process index and traffic index model analysis, brand fan portrait analysis, marketing Whale Marketing Cloud can help B-brands to provide integrated solutions from short video management and analysis, live streaming process metrics and traffic metrics model analysis, brand fan profile analysis, marketing automation, as well as automated training of various live streaming models with leading AI algorithm capabilities to help brands find growth codes.


Whale will do custom development for Brand B based on WMC DAM product capabilities: In the first phase of the project, we will combine "semantic recognition capabilities" to build an algorithm model to parse live video content, output "semantic text" and live streaming traffic and orders, and other data correlation reports, and then to the main brand. In the first phase of the project, we will combine the "semantic recognition capability" to build an algorithm model to parse the live video content, output the correlation report between the "semantic text" and the live streaming traffic and orders, and then make constructive suggestions to the anchor's script. With these reports and suggestions, brands can effectively customize their marketing strategies, grasp the best marketing timing, and improve traffic conversion efficiency.


In this cooperation with Brand B, Whale helped the brand build a brand knowledge map in the process of creating an algorithm model in collaboration with the brand, and built a single-store model for Jitterbug Live, laying a solid foundation for accurate brand marketing.


In the future, in addition to the first phase of the Jitterbug Live Single Store Performance Model, Whale will continue to work with Brand B to create the Jitterbug Live Single Store Fan Model (Phase 2) and the Jitterbug Live Multi-Store Performance Model (Phase 3).


B brands will use Whale's cutting-edge technologies, such as AI algorithm models, voice semantic recognition, and brand knowledge graph construction, to drive brands to increase traffic and conversion rates more quickly on the Jitterbug platform. Influence the new generation of beauty consumers with the brand's own values and attitudes.

Explore business digital civilization together with Whale!

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