36Kr Interview 丨 "Whale's Curtain" Ye Shengliang: AI technology in the live room, through the algorithm to improve the efficiency of consumer reach
With the booming development of the live streaming industry in the past two years, users' reliance on short-form video continues to deepen, and how to create explosive live streaming rooms and increase live streaming traffic has become a high concern for brands and webmasters. Whale Curtain is a digital marketing company that helps brands improve their live streaming performance by providing AI technology analysis to drive traffic to their live streaming rooms for the purpose of commercial realization.
The core purpose of Whale AI technology is to improve the efficiency of brands' consumer reach. For brands, marketing content is an extremely complex process from production to distribution, and Whale has been focusing on how to make branded content more effective in reaching consumers.
DAM & VAP, new product line debut
Based on content marketing insights, Whale is launching a new line of products at the September launch to help brands better reach consumers.
Digital Asset Management (DAM), a digital asset management platform, focuses on the content production process, using AI technology to help brands produce, manage, stream, distribute and gain data insights for content-driven marketing growth.
The DAM platform has three main functions. The primary one is content management collaboration, using the collaborative editing document feature to allow people in different parts of the content production process to work together to conceptualize and output content, leveraging the platform's advantages to produce live content quickly and efficiently. Whale provides a full suite of content compliance services to ensure that all content complies with advertising laws and contractual requirements prior to the launch of a marketing campaign to avoid unnecessary financial loss to the brand. Finally, Whale also supports brands with data analysis. After the content is placed, Whale will follow up on the changes in clicks and other traffic data to feed the entire content production process and improve production efficiency through the feedback of real data.
Whale's VAP "Video Analytics Platform" is based on DAM and provides structured analysis and visualization of video content through AI algorithms to drive better results in live streaming. Whale's AI technology not only provides the anchor with the live broadcast discourse based on the algorithm's knowledge of the pendant industry, but also provides real-time and synchronized field control services to help the anchor better grasp the pace of the live broadcast. After the live broadcast, VAP technology will review the live content and classify key phrases to create brand-specific marketing content assets.
The essence of the two business lines, DAM and VAP, is to connect the entire process from content production to distribution, from the production of print ads to live content production, Whale's AI technology will provide assisted driving capabilities for brands to ensure that better results can be achieved from live broadcasts.
Whale hopes to provide data-driven marketing solutions for consumer goods retailers through innovation in Artificial Intelligence (AI), massive IoT and data models to empower sustainable operations for retail brands.
Whale has served more than 400 leading consumer brands including Unilever, Watsons, Sibe, Midea, Bubble Mart, Azure, Carrefour and others.
Whale also helps Chinese companies to provide data analysis services during the process of going abroad, and supports them to reach consumers in overseas markets more efficiently through AI technology on TikTok. The data analytics we provide can provide new perspectives for Chinese companies going abroad, and the data support can help domestic brands understand the preferences of customer preferences and needs in different regional markets to help them further develop overseas markets.