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BackgroundThe existence of range anxiety is one of the reasons why many consumers are dissuaded by electric vehicles. The existence of mileage anxiety is inseparable from the difficulty and slow charging of electric vehicles. Telaidian is mainly engaged in the construction and operation of new energy vehicle charging networks and value-added services on the Internet. It provides mobile phone areas, charging networks, interconnection platforms, SaaS platforms and other functions. It is committed to providi
Optimize the operation process: I hope to understand the daily operation of the charging station, monitor the situation of the charging station at any time, and automatically count the number of people and trains at the charging station every day.
Improve marketing decision-making: It is hoped that through the optimization of the whole process, key indicators such as passenger flow data, vehicle model data, customer attribute data, charging time, advertisement stay, and content association time can be mastered, so as to support marketing decision-making and improve consumer experience and the health of the charging scene degree.
「Whale SpaceSight」helps in-depth insight into consumer journeys, analyzes vehicle characteristics, passenger flow characteristics, and information related to charging station experience, and optimizes charging stations and delivery systems.
Through the various analysis models of SpaceSight, it provides rich analysis dimensions for special calls; combined with AI computer vision technology, an automatic delivery strategy is formed to maximize the efficiency of product promotion.
"With the increasing popularity of new energy vehicles in China, charging stations will also enter daily life more and more. We hope to use "Whale SpaceSight" to help charging stations accelerate digital transformation, optimize operation processes, improve consumer experience, eliminate mileage anxiety of new energy vehicles, and help the new energy vehicle industry thrive. "
TELD x Whale | A New Digital Journey for Electric Vehicle Charging Stations
The existence of range anxiety is one of the reasons why many consumers are dissuaded by electric vehicles. The existence of mileage anxiety is inseparable from the difficulty and slow charging of electric vehicles. In addition to installing charging piles in residences, various electric vehicle charging stations scattered in the city are an important part of the new energy vehicle ecosystem. Telaidian is mainly engaged in the construction and operation of new energy vehicle charging networks and Internet value-added services. It is committed to providing new energy vehicle owners with a convenient and efficient charging experience and eliminating mileage anxiety.
How is the passenger flow of the charging station, how many pass by, and how much attention?
Will customers get out of the vehicle to go shopping while the vehicle is charging?
Customers wait for a long time. How to optimize the experience during the stay?
Is the parking equipment and facilities in good condition without affecting the use?
These issues are of great concern to charging station manufacturers, and also have an important impact on the quality of consumer experience.
In response to these practical problems, SpaceSight, together with Telephone, optimizes the charging station and deployment system by analyzing relevant information such as vehicle characteristics, passenger flow characteristics, and charging station experience. By analyzing daily operation effects such as people flow and vehicle flow, a richer conversion system can be established, so as to find out the value and attribution of the content, reduce the cost of product publicity execution, obtain real product publicity, and provide big data value for marketing decisions.
At the same time, using SpaceSight's rich analysis dimensions, such as regional vehicle residence time, screen focus comparison, charging time data analysis, vehicle model residence comparison analysis, customer residence analysis, etc., combined with AI computer vision technology, an automatic delivery strategy is formed to maximize product improvement. Propaganda efficiency.
The cooperation between Weiwei and Telephone has improved data acquisition efficiency by 90%, increased customer stay in the market by 20%, and reduced product promotion costs by 80%, opening a new digital journey for new energy vehicle charging stations. Through SpaceSight, Vest will help charging stations accelerate digital transformation, optimize operating procedures, improve consumer experience, eliminate "mileage anxiety" of new energy vehicles, and help the new energy vehicle industry thrive.