Singapore | China | Japan
BackgroundWatsons already has about 4,000 stores in mainland China, with more than 65 million active members. Watsons has already undergone digital transformation. Among them, the "cloud store" that grafts physical services into digital services has achieved sales of hundreds of millions in just a few months.
Watsons offline stores hope to increase the length of customer stay through digital means and achieve goals such as improving advertising communication capabilities.
Capture customer portrait data and behavior data through "Whale SpaceSight" to achieve precise marketing of "thousands of people and faces".
Install a smart screen that can act as a virtual shopping guide to shape the brand image.
Use visual equipment and environmental perception equipment to perceive and identify customer behavior, and help store operators drive business operations on the basis of data analysis.
Whale helps Watsons connect physical services and digital services more smoothly to adapt to the new retail era.
Watsons x Whale | Empower Retail Store with Digital Capabilities
Watsons already has about 4,000 stores in mainland China, with more than 65 million active members. With the changes in the new retail pattern and ecology, Watsons also started digital transformation early, and the "cloud store" spawned by the "epidemic" took only 6 months, and its sales exceeded 500 million yuan.
Whale is fortunate to have a relationship with Watsons, and through commercial digital display solutions, helps brands achieve goals such as increasing customer stay time and improving advertising communication capabilities in offline stores.
In the offline digital store empowered by "Whale SpaceSight", when a customer walks to the shelf, the camera captures the customer's portrait data and behavior data, and then the interactive screen on the shelf will display different welcome messages based on the collected customer data , and recommend products, and finally help the brand realize the precise marketing of "thousands of people and faces". When a customer touches or picks up a product, the sensor immediately recognizes the touched product and retrieves information. At the same time, the screen will display product-related details, user reviews, product videos, etc., to help customers understand the product more three-dimensionally.
Customers have a better offline shopping experience in the process of interacting with the interactive screen. While the "Commercial Digital Display Solution" brings customers an extremely simple and smooth shopping experience, it also greatly improves the operational efficiency of shopping guides. The smart screen can act as a virtual shopping guide, helping the brand to deliver some brand information to customers accurately, and at the same time enrich the advertising channels of the brand, maximize the value of each commercial screen, and shape the brand image.
SpaceSight uses visual equipment and environmental sensing equipment to perceive and identify customer behavior, combines customized marketing data models and outputs data reports, and assists store managers to understand customer preferences and assist store selection, replenishment, and marketing. Through the "alivia" business middle platform, it helps store operators drive business operations on the basis of data analysis and achieve business growth.